According to Search Engine Land.com Google is now recommending brands when you search generically for a product. How do you get on the “Recommended” list, I don’t know. But I suspect it has something do with the size of your checkbook. Notice that the first actual, for real, not sponsored, result in the screen shot shown above is for Sage and yet oddly Sage isn’t mentioned at all in the recommended brands list? Hmm well if you are looking for Sage gear then get ahold of Todd at reelflyrod.com. He always has good deals on rods and outfits, its where I just bought my new 8 wt from, and I love it!