Scott behind the scenes.

The folks over on Moldy Chum posted this nice behind the scenes look at Scott Fly Rod created by Ben and Travis at Felt Soul Media. I hate to keep beating the same drum, but made in the USA, right on!

Since, as my day job, I work for one of the a largest branding firms in the world, I’d like to point out that this is the best kind of honest, cut and dried, straight to the bone branding messages that a company can hope for. At the end of this I was ready to write a check for my next rod. It’s not flashy, it doesn’t say anything about technology or cutting edge anything. It just makes you feel like when you buy a Scott fly rod, you’re supporting good people, who are passionate about fishing. And that’s the most powerful message a brand can own. Good job boys, and schman.

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