SmithFly Launches Hassle-Free Modular Fly Fishing Gear

SmithFly did a press release today, and this is what it looks like.

SmithFly Launches Hassle-Free Modular Fly Fishing Gear

Customizable U.S. Made Vests, Packs, & Bags Protect Against Wrestling And Fumbling


DAYTON, OH (October 19, 2011) — Designer and fly fishing blogger Ethan Smith just launched the SmithFly Designs line of modular vests, bags, pouches, waist packs, and belts enabling fishermen to easily carry and access their gear. All items are made in the United States.


SmithFly introduced its debut product, a pocket pouch called El Poquito, at the International Fly Tackle Dealer convention in August. Its slim design keeps essential tools close and frees fishermen from wearing a vest. In lieu of snaps and Velcro, it features a magnetic clasp that holds tight to waders and belts.


El Poquito is an example of design success in simplicity,” said Miles Nolte, author of The Alaska Chronicles. “It’s incredibly effective for keeping essential tools handy on the water. The magnetic closure is quick, convenient, and surprisingly strong. I can clip it on anywhere: my pocket, in between my shirt buttons, or around the strap of a bag. The genius of it is in its flexibility.”


Cameron Mortenson, who writes the Fiberglass Manifesto blog, said “I recently started using El Poquito and really like how it keeps everything close at hand. It has become an essential accessory for all of my warm water and saltwater fly fishing.”


A lifelong fly fisherman, Smith grew tired of fumbling with traditionally bulky fishing gear and sweating beneath hot fishing vests. “Every time I went to get something out of my vest, I felt like I was wrestling an octopus,” he said. “I realized that the solution would be to create removable pockets that could attach to my bag or waist belt.” Armed with his wife’s sewing machine, Smith taught himself how to sew and built prototypes of his dream products. He partnered with domestic contractors to adopt the same durable sewing techniques as U.S. military products, and used the proceeds from writing a fly fishing article for Gray’s Sporting Journal to start SmithFly.


“SmithFly is all about passion for fishing,” Smith said. “If fishermen have a better, more enjoyable experience because of these products, I will have accomplished my goal.”


About SmithFly Designs

SmithFly Designs offers American made fly fishing vests, tackle bags, waist packs, belts, and pouches with interchangeable parts that enable fly fishermen to customize their gear. It was founded by designer and fly fishing blogger Ethan Smith in 2010 and is based in Troy, Ohio. Visit for more information.



Ethan Smith